Staminade brand has been retailed in Australia for over 30 years – the first Sports drink that was commercially manufactured & marketed in Australia.
Staminade is made in Australia by an Australian family owned company- you can't get more Aussie than that.

WHY DID STERIC REFORMULATE STAMINADE POWDER

Steric appreciates and acknowledges loyal customers and wanted to give the best to these loyal customers.
Therefore we decided to reformulate the powder to address following concerns raised by customers.

Key reasons for the change

• Isotonic solution: Isotonic solution is a solution that has similar concentration to that of body fluids.
  When made according to direction new Staminade powder gives a better isotonic solution than the old formulation.
  This isotonic solution hydrates body better. Importantly we have a superior taste profile so it is a better product that tastes great too.
  
• To give sustained Energy: New formulation when made according to the direction ( i.e Three (3) scoops to make 1L or ¾ scoop to make 250 mls ) gives 4.3% of Sucrose & 1.8% Glucose (Dextrose).
  In comparison old formulation contains Glucose (Dextrose) at 5%. Sucrose breaks down slower than Glucose in our body therefore gives sustained energy.
  This fits in with the theme for Staminade being "Australias' best sports fuel"
• Correct electrolyte balance:During strenuous activities our body can loose up to 2L of sweat each hour. Electrolytes (sodium/potassium etc.) are constantly lost as a result of sweating and must be replaced and drinking just water won't have the correct response.
  If not maintained within normal limits some functioning of organs in the body may be impaired. Standard Sports drink should contain sodium levels between 10 -25 mmol/L & potassium between 3 -5 mmol/L.
  New Staminade powder is formulated to contain Sodium & Potassium levels at 16mmol/l & 4 mmol/L which is well within the desired standard, in addition Staminade also contains Magnesium.
• Magnesium in New Staminade:Magnesium is known to help recover from muscle cramping and also helps to play a key role in energy metabolism in the body. In the new formulation we have used a more soluble and bio available source for Magnesium. Staminade is the only Australian owned brand and it contains magnesium
• To improve solubility of the powder:We received several complaints from our loyal customers on difficulties in dissolving the powder and lumping of powder. We understand this is an issue for those trying to make a drink when working out doors or in a rush.
  Solutions containing un dissolved solids are not complete and does not give correct nutrients and optimum taste to customers. Glucose (Dextrose) is the only energy source in old formulation . It is hygroscopic and dissolves less readily than Sucrose. New formulation has Sucrose & Glucose as energy sources and blended in right proportions to give very good dissolvability and improve taste.
• To remove the need of a synthetic sweetener:Glucose is not as sweet as Sucrose, therefore the old formulation required the use of a synthetic sweetener. New Staminade powder has been formulated with Sucrose and Glucose in proportions to give optimum taste without the use of a synthetic sweetener
• To continue to deliver value to our customers: Our competitor products mix up around 8ltrs per tub. New Staminade 585gr makes up 9ltrs and the selling price is certainly worth a comparision

Staminade 585gr Powder is NEW but our brand states Australias' best sports fuel. We are proud of our heritage and we look forward to continuing to delight our customers with the highest quality products at value for money price.